Archive for the ‘Design’ Category

 
07 Mar 2014

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Curated List of Upcoming Webinars for March 2014

New Media Guru is committed to helping you understand and navigate the latest industry developments and trends.  Starting this month, we will  bring to you a curated list of free  industry webinars. The webinars have been handpicked by our subject matter experts and will  cover basic to medium level of knowledge. The target audience is everyone from a Small business owner, product manager to an IT head or C level executive, who  can bookmark our curated list and attend by signing up for these webinars.  The curated  list of webinars will be from following areas:

  • Web Development
  • Cloud computing
  • Mobile App development
  • Digital Marketing
  • Industry trends and briefings


Click below on the webinar title to learn more about a specific webinar.

Cloud : Amazon Web Services 

 

WordPress architecture and costing on AWS
Thursday, March 13, 2014 8:00 AM – 9:00 AM PDT

Running Microsoft Server on the AWS Cloud
Tuesday, March 18, 2014 7:00 AM – 8:00 AM PDT

Digital Marketing : Google Adwords

 

Going Local with Product Listing Ads
Thursday March 13th, 10am PT / 1pm ET

Magento Commerce

 

Boost Sales in Your Online Store with PayPal
Mar 19, 2014 | 9:00am PDT

Shipping Best Practices to Help Grow Your Revenue
Mar 26, 2014 | 9:00am PDT

 

 

Next – Upcoming Webinars – April, 2014.

05 Mar 2014

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Monthly Industry Roundup: February, 2014

WHAT’S HAPPENING IN ECOMMERCE?

Magento announces Magento’s greater focus on the German market with the launch of a new German-language website and localized content. The new German-language site provides more comprehensive support, including localized website experience, case studies and data sheets. German visitors will automatically be redirected to the localized site experience. If you’re not in a German locale and would like to check it out, visit http://de.magento.com.

A new open source eCommerce platform from a one-time Magento engineer claims it can change online selling for small and mid-sized merchants with a new set of easy-to-use features, mobile-by-default design, and rapid modular development — although details are scarce –  “Sellvana” received $5 million in seed investments. Read the full story.

WHAT’S HAPPENING IN .NET DEVELOPMENT?

Here comes ASP.NET Project “Helios”! It allows more frameworks and components break their strict dependency on System. Web.dll. This new design promises to allow us to ship new functionality fully out-of-band and to avoid surprising developers with unwanted behaviors. Finally, there is a supplemental post available with further information available for more advanced developers.  That post discusses performance and resource utilization in more detail. It also discusses using the Helios APIs directly without going through OWIN.

Microsoft is pleased to announce an update to ASP.NET DynamicData and EntityDataSource control, so that they work with Entity Framework 6. What’s in this preview?

  • DynamicData provider for Entity Framework 6
  • EntityDataSource control for Entity Framework 6

Check out some recent updates-

Announcing new Web Features in Visual Studio 2013 Update 2 CTP2
Announcing the Release of ASP.NET MVC 5.1, ASP.NET Web API 2.1 and ASP.NET Web Pages 3.1

WHAT’S HAPPENING IN CREATIVE?

What’s new for web designers in February, 2014? New web apps, icons, color resources, webmaster tools, graphics programs, CSS frameworks, JavaScript resources, and some really great new fonts. Check out!

Adobe announces that they’re integrating their Digital Publishing Suite with Adobe Experience Manager, in an effort to capture a larger market share of this growing sector. Adobe believes that the integration of the two platforms as part of the Adobe Marketing Cloud,  together with the combination of Adobe Analytics will streamline delivery, speeding up production and reducing costs for thousands of digital content publishers worldwide.

WHAT’S HAPPENING IN SEARCH?

Last year, Google introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. But, recently Google announced that Shopping campaigns are now available to all advertisers around the world. Based on feedback from early adopters, Shopping campaigns also now allow you to bulk edit your product groups at scale. API support and a bid simulator are coming soon. Google will continue to build out support for Shopping campaigns, working closely with external agencies and search management platforms as well. Know more.

Google Adwords launches flexible conversion counting. Flexible conversion counting  is an improved way for you to count conversions that really matter to you. Now you can better measure the value of each click that turns into business results. Click to know more!

WHAT’S HAPPENING IN MOBILE?

AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices. The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile optimized sites. AdRoll, currently the only ad tech that integrates with both Facebook and Twitter, enables advertisers to retarget desktop site visitors as they visit Facebook and Twitter on their smartphones and tablets. Know more.

In a new global Mobile Media Consumption report, ad network InMobi asserts that “60 Percent Of Internet Access Is Mostly Mobile”.

Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. The survey found that a whopping 45 percent of US and UK SMBs still didn’t have a website let alone a mobile optimized site. In both cases only 6 percent of respondents with websites said they were mobile optimized. Explore the other findings of the survey.

WHAT’S HAPPENING IN SEO?

As much as small business owners may miss the simplistic link building days, all data indicates that SEO is now a much more complicated activity. While still strongly profitable, SEO in 2014 is integrated with social and PR in ways never before seen. See how and why?

Google released released a new Scraper Report form where webmasters can submit scraper sites that has copied their own content by providing Google with the source URL, where the content was taken from, and the URL of the scraper site where the content is being republished or repurposed, and the keywords where the scraper site was ranking on. Read more.

In the latest Google webmaster help video, Google’s Distinguished Engineer Matt Cutts discusses whether EXIF data from pictures is a ranking factor in search results. The answer might surprise you, and will get many more webmasters looking into EXIF data and how they should be utilizing it within their images. Read the full story!

In a recent Google Webmaster Hangout, hosted by Google’s John Mueller, John revealed that even if you move your penalized site to a new domain name and don’t redirect the penalized site, Google may still find it and pass along the bad signals. In the video, says if you do not set up 301 redirects or use the change address tool in Google Webmaster Tools, Google may indeed know that you moved from domain A to domain B and pass along all the signals. Read full coverage.

Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks. While Cutts says there is no public version of the search engine that excludes backlink relevancy, he confirms his team has run internal tests to see what would happen. Watch video to know more!

WHAT’S HAPPENING IN WEB DEVELOPMENT (PHP / OPEN SOURCE)?

Linux gamers have too many options now! Previously, the only options were simple open source games and the handful of commercial ports that could still be obtained. By comparison, the present day has more and more options emerging, and it can feel like a full time job keeping up with developments. Well, it could be due to Local menus returning to Unity, and the release of VirtualBox 4.3.8. Know in detail!

Uhuru Software, a company specializing in delivering Microsoft platforms support for Linux announced the release of Windows support and a management console for Cloud Foundry to the open source community. The release includes Uhuru’s Cloud Foundry (CF) version 2-compliant Uhuru Cloud Commander (UCC), a BOSH automation tool, and support for Windows and .NET applications and Microsoft SQL Server services. Here’s the full coverage.

The PHP development team announces the immediate availability of PHP 5.6.0alpha2 (source: http://www.php.net/ ). This release adds new features and fixes bugs. PHP 5.6.0alpha2 comes with a number of new features, including:

  • Peer certificates are now verified by default when connecting to SSL/TLS servers
  • An exponentiation operator has been added: **
  • Output encoding handling has been simplified by using default_charset as the default character encoding

WHAT’S HAPPENING IN SOCIAL?

Twitter-

Twitter fights for more transparency! Twitter takes a public stand in support of increased transparency and Global Government Surveillance Reform. Read full story!

Google+-

Google+ Hangouts for business just got real! Vidyo, the company, whose back-end technology helps power Hangouts, is launching a tool that will fold Google+ Hangouts into existing systems, finally bridging the gap between Hangouts and the boardroom. See how?

Facebook-

Facebook finally announced that it has reached a definitive agreement to acquire WhatsApp, a rapidly growing cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. Read More!

WHAT’S HAPPENING IN ANALYTICS?

Google Analytics is happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps. Now, Any user of both AdWords and Google Analytics can have this set of reports by just enabling auto-tagging.   link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play.  Check the official announcement!

WHAT’S HAPPENING IN CONTENT?

Recently, Matt Cutts, Google’s head of search spam, has publicized that “Not all link building is bad.” Link building has significantly changed, and for the better, but the premise behind the concept remains the same. There are still many ways to build links to your content without being a spammer. Consider link reclamation, partnerships, sponsorships and even traditional marketing (press releases, radio, TV, etc.) that can result in a link. Read full coverage here!

Matt Cutts shared  – “Cutts said that an accumulation of social signals may be able to give the search engine bots a clue as to whether your content is authentic and should be trusted, and could eventually affect search engine rankings. The only definitive thing about social signals, Cutts has said, is that social signals are not being used to rank content right now. ”

Cutts said that you do not need to worry about the grammar people use on your site. You should worry about your writing style and your grammar but there is no need to worry about how other people are writing comments on your site. Watch video from Google’s Matt Cutts addressing the concern over having third-party comments with poor grammar on your blog or site.

Content Strategy Gets Tactical! The editorial calendar is a must-have tool for any content marketing strategy, and one that can be adapted to varying needs. Check out a list of additional resources for the content “newsroom” that range from nice-to-have to must-have elements of content marketing initiatives, depending on the organization and goals.

Upcoming – Industry Roundup, March, 2014

07 Feb 2014

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Monthly Industry Roundup: January, 2014

NEW MEDIA GURU  NEWS:

NEW MEDIA GURU (NMG) renews its membership with Amazon Web Services’ (AWS) Partner Network (APN), as a Consulting Partner. Hence, we will continue to support our customers with market leading cloud based web application solutions. We look at Amazon Web Services not only as a great scalable cloud platform, but also as a perfect Data Center completely competent of accommodating an entire application and enterprise stack.

WHAT’S HAPPENING IN ECOMMERCE?

Magento is continuing to advance its platform and make development more efficient by adding support for PHP 5.4. Moving to PHP 5.4 offers several advantages, including better performance, more efficient memory usage, and access to ongoing updates and security fixes. Know More!

As more online retailers seek to provide a good mobile shopping experience, expect to see a significant number of site redesigns in 2014. Ecommerce platforms like Magento, Shopify, or even WooCommerce (on WordPress) can have a strong influence on how online shops are designed. In fact, some predict that in 2014 mobile Internet usage will pass desktop Internet usage, and mobile-based ecommerce might account for 30 percent of Internet retail sales. Check out 7 Ecommerce Design Trends for 2014!

2014 has 20 new ecommerce themes for WordPress! Here’s a compiled list of new premium ecommerce themes for WordPress. WordPress makes it easy to get a shop up and running in no time.

WHAT’S HAPPENING IN .NET DEVELOPMENT?

Here comes ILSpy! A free tool that will decompile any .NET DLL back to either Visual Basic or C# (your choice), and provide a viewer that lets you browse the results. If you want to find out how the code behind the framework DLLs works (or if you’ve just lost your source code), ILSpy will let you see it.

Brad Anderson, Corporate Vice President, Windows Server & System Center announces General Availability (GA) of Windows Azure Hyper-V Recovery Manager service. Windows Azure Hyper-V Recovery Manager Service protects your on-prem applications by orchestrating the protection and recovery of Hyper-V Virtual Machines running in a private cloud (i.e. System Center Virtual Machine Manager 2012 R2 or System Center Virtual Machine Manager 2012 SP1) to a secondary location. Read the full coverage!

There’s not yet been a good solution under web sites for doing regular jobs and batch work in the backgroundNow Azure Web Sites support a thing  called “Azure WebJobs” to solve this problem simply. Read more!

Check out some recent updates-

Release of ASP.NET MVC 5.1, ASP.NET Web API 2.1 and ASP.NET Web Pages 3.1
ASP.NET 4.5 Web Forms and Visual Studio 2013 Tutorial Series

WHAT’S HAPPENING IN CREATIVE?

Here’s a perfect opportunity to find out more about the latest techniques directly from distinguished authors and speakers. Check out the exhaustive list of Upcoming Web Design Events (Jan. 2014 – Jun. 2014). Get to know your peers in the Web design community and absorb an enormous amount of information in only a short period of time.

WHAT’S HAPPENING IN SEARCH?

Google Adwords announces new Google look and feel will be rolling out to AdWords, giving more screen real estate to the tools and reports you love, and helping you focus on improving your performance. Check out what has changed in User accounts!

Google publicizes that in 2014 Learn with Google webinars are moving to Hangouts On Air. These sessions will include all of the best practices, how-to’s, and information as before, but with the ease and benefits of the Hangout platform. Check out the upcoming Learn with Google Hangouts On Air in the coming months.

Here’s a summary of a few of the improvements in 2013 that have helped advertisers to better connect with consumers and grow their business.  Google also indicated substantial improvements around workflow efficiency, campaign planning, analysis and reporting, opportunity identification, and testing. Things are being worked upon to make it easier to run AdWords campaigns as a direct extension of your business. This means providing ways to bring your business and website data more directly into AdWords, and allowing campaign elements to work in a more seamless, dynamic, and optimized manner.

WHAT’S HAPPENING IN MOBILE?

Google and a number of car makers announced the “Open Automotive Alliance” (OAA) with an objective to build Android into the connected car. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way. Read the full coverage!

PayPal has approached Apple about integrating itself into the latter’s rumored payment technology, three payment industry executives claim. The people tell Re/code that PayPal is effectively willing to white-label portions of its payment service if Apple is willing to use them. Some shared components might include fraud detection, backend infrastructure, and actual payment processing. Read more!

WHAT’S HAPPENING IN SEO?

Google shares the beta release of official Google Publisher Plugin, which adds new functionality to publishers’ WordPress websites. If you own your own domain and power it with WordPress, this new plugin will give you access to a few Google services — and all within WordPress. Read the full coverage at Google Wen Master Central.

There are many article directories that are still actively soliciting articles and publishers who continue to republish that content. Matt Cutts, head of search spam at Google, reveals Google’s official stance on article directories such as Ezine in 2014 – good or bad?

“We’ve seen more and more instances where you end up with really kind of spammy content getting sprayed and syndicated all over the entire web. So in my particular opinion article directories and just trying to write one article and just syndicating it wildly or just uploading it to every site in the world and hoping that everyone else will download and use it on their website, I wouldn’t necessarily count on that being effective. We certainly have some algorithmic things that would mean is probably a little less likely to be successful now compared to a few years ago, for example. So my personal recommendation would be probably to not upload article like that.”

Read more to to know the complete story!

Google defines a widget link scheme as… Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites. Google’s Matt Cutts recently warned against widgets as a winning link building strategy, also suggesting when it’s proper to use rel=nofollow for them.

How to Deal With Short-Term Duplicate Content Issues – If your website sometimes has minor short-term duplicate content issues, how can you avoid being caught in Google’s duplicate content filter? Matt Cutts gave an insight on what to do- “use the rel=canonical tag because even if you have multiple copies of a short story, you’ll be dividing the PageRank between those multiple stories”. Read more on using rel=canonical in different situations!

WHAT’S HAPPENING IN VIDEO MARKETING?

ComScore in collaboration with the Coalition for Innovative Media Measurement (CIMM) announced plans to expand its pioneering cross-platform measurement service, which provides continuous, unified measurement of media usage on a national scale across TV, desktops, Smartphones, tablets, and radios. This expanded offering provides internet marketers and video content producers with several important new capabilities, including the measurement of:

  • Multi-platform advertising.
  • Mobile video.
  • Time-shifted viewing (i.e. DVR playback).
  • Children’s viewing.

Click for more details!

WHAT’S HAPPENING IN SOCIAL?

Twitter-

Twitter shared updates that makes Photo editing and sharing on Twitter easier. Now, you can crop your photos by selecting an aspect, such as square or wide. You can rotate an image before you share it to make sure it fits nicely in your Tweet. And when you upload a photo of people, you’ll see a reminder to @ mention your friends so they can see your photo too. Check out the official announcement!

Twitter has now rolled out comprehensive analytics so publishers and others using Twitter Cards can gain a much greater understanding of how, what and who is engaging with their content through Twitter. There are three main navigation points within the analytics: URL Clicks, Install Attempts and Retweets. Read the full story.

Pinterest-

Pinterest launches a new recipe search feature for special dietary requirements, personalized home pages (that are still being tested) and a functionality for GIF images.

Personalized Homepage, which does not appear to be fully rolled out, shows topics that are based on the user’s pinning activity. Larger images indicate higher relevancy to that user.

GIFs is a new image format for the platform. Some users were able to see these GIF images in action.

With the new recipe search feature, users can look for recipes and ingredients and filter by categories such as Vegetarian, Vegan, Gluten-free and so on.

Google+-

Google+ users can now send and receive emails from other Google+ connections, even if they have never exchanged email addresses. Read more!

Facebook-

The latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. Facebook officials say that posts from the Pages behave differently to posts from friends and we are working to improve the ranking algorithms so that Facebook can do a better job of differentiating between the two types. Check out What Happens When You See More Updates from Friends

WHAT’S HAPPENING IN ANALYTICS?

Google released a powerful version of segmentation, supporting more robust user-centric analysis last year. Now you can achieve the full power of this enhanced segmentation in Remarketing with Google Analytics. With this overhaul, you can more easily create Remarketing lists based on origin, demographics, and behavior to re-engage with your audiences like never before. Check out the official announcement.

WHAT’S HAPPENING IN CONTENT?

Recently, Matt Cutts, Google’s head of search spam, has publicized that Google is not planning to penalize publications that use guest bloggers and contributors under its new “guest blogging equals spam” warning. Check out for more!

Matt Cutts shared  – “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Some of the key trends on the horizon for 2014 that are likely to directly affect your online content marketing initiatives, from strategic planning right down to how you execute and distribute your content… Take a look at the 5 Big Shifts in Store for Online Content Marketing in 2014:

  • Marketing team makeup
  • Responsive design will be a “must have”
  • Link earning will (eventually) trump link building
  • Curation and custom content streams will take the spotlight
  • Move over marketers — brand journalists are taking the reins

 

Upcoming – Industry Roundup, February, 2014

05 Jan 2014

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Monthly Industry Roundup: December, 2013

NEW MEDIA GURU  NEWS:

NEW MEDIA GURU (NMG) has been selected by NASSCOM for their Orbit Shift program for fast growing organizations. Managing Directors of New Media Guru, Mohit Maheshwari and Rohit Maheshwari lately participated in the NASSCOM’s Seminar, a part of the selection criteria for the Orbit Shift Program.  NASSCOM’s The Orbit Shift Program is an endeavor to provide a platform to aid businesses either at inflection point or keen of expansion or held up in a stagnant state bring about an essential shift in their operations.

WHAT’S HAPPENING IN ECOMMERCE?

Magento Community Edition 1.8.1.0 is here! This latest release includes many contributions from the Magento developer community and empowers merchants to operate their online stores more easily and efficiently by delivering significant tax calculation updates, functional improvements, and security enhancements and much more! Check out the release notes.

2013 has been a busy year for ecommerce! Here’s a compiled list of most significant trends in ecommerce this year. Also, check out if online retailers finally gotten to grips with mobile commerce?

WHAT’S HAPPENING IN .NET DEVELOPMENT?

The latest Windows Azure release allows you to schedule jobs that invoke HTTP/S endpoints or post messages to a storage queue on any schedule you define.  Using the Scheduler, you can create jobs that reliably call services either inside or outside of Windows Azure and run those jobs immediately, on a regular schedule, or set them to run at a future date.  Scott Guthrie (builds a few products for Microsoft) released another massive set of enhancements to Windows Azure. The capabilities include New Scheduler Service, Read-Access Geo Redundant Storage, and Monitoring Updates. All of these improvements are now available to use immediately. Learn more about the capabilities in detail at ScottGu’s blog.

Check out some recent updates-

New Features of Visual Studio 2013
POP Forums v12 posted, for MVC 5

WHAT’S HAPPENING IN CREATIVE?

Exo, an elegant, contemporary geometric sans serif typeface, created by Portuguese graphic and type designer Natanael Gama is now completely redrawn and published as Exo 2, with a more organic look that will perform much better at small text sizes and in long texts. Exo 2.0 has been released under the SIL Open Font License 1.1. Read more!

WHAT’S HAPPENING IN SEARCH?

ComScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 52 days of the November-December 2013 holiday season, showing that $42.8 billion has been spent online from desktop devices, an increase of 10 percent vs. year ago.  The clear winner this year was Cyber Monday, according to ComScore, followed by Green Monday and Black Friday. Check the full report!

Engagement Ads on the Google Display Network let advertisers connect with consumers across the web with visually rich, immersive experiences – and advertisers only pay when someone chooses to engage with their ad.

WHAT’S HAPPENING IN MOBILE?

Google has released the iOS version of My Glass, the companion app that serves as a sort of control panel for Google Glass. The app appeared briefly in the App Store earlier this week, but that was a premature release and Google removed it quickly. MyGlass for iOS offers mostly similar functionality to the Android version: Glass setup, turn-by-turn directions, contact and app management, and the ability to screen cast the Glass display on the iOS device. Read the full coverage!

ComScore, Inc., a leader in measuring the digital world, released data from ComScore MobiLens and Mobile Metrix, reporting key trends in the U.S. Smartphone industry for October 2013. Apple remains the top individual Smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Read more!

WHAT’S HAPPENING IN SEO?

Google launches improved public URL removal tool to make it easier to request updates based on changes on other people’s websites. The company says was specifically designed to improve the ability to remove third-party content from its search engine. Read the official announcement!

Matt Cutts, head of search spam at Google, has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. Know more!

Now, you can use the expanded Crawl Errors feature in Webmaster Tools to help identify pages on your sites that show these types of problems. Google webmaster central introduces a new Smartphone errors tab where they share pages identified with errors only found with Googlebot for Smartphones. Read more!

Guest blogging abuse – Now, if you are guest blogging, Matt Cutts offered four-points on what you should not do-

  • Don’t make guest blogging your only link building strategy
  • Don’t send out thousands of mass emails offering to guest blog to random sites
  • Don’t use the same guest article on two different sites
  • Don’t take one article and spin it many times

WHAT’S HAPPENING IN VIDEO MARKETING?

As per Wall Street Journal report that Facebook will begin showing video ads in the News Feed — on both desktop and mobile devices. Although, the rumors are a year old, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you’ll have the option to click and view high quality videos with sound. Click for details!

WHAT’S HAPPENING IN SOCIAL?

Twitter-

Twitter announces the release of a new product that enables the advertisers to reach their audiences based on their internet browsing activity. The campaign  is known as ‘tailored audiences’ and Twitter has collaborated with AdRoll, BlueKai, Quantcast, ValueClick and others to achieve this. According to Twitter, early tests have shown 195% higher conversion rates with tailored audiences. Check out the official announcement!

+Post ads-

Similar to Facebook’s Promoted Posts or LinkedIn’s Sponsored Updates, Google launches its paid content amplification product called +Post ads. These posts or ads will be like regular Google plus posts, but will appear on the entire Google Display Network. There will be some key differentiators that will make +Post ads different from any Facebook or Linked In posts. And to avail this, you must have a Google AdWords account, be under an NDA with Google and sign the +Post Ads beta agreement, along with having 1000 followers on Google+. Learn More!

Instagram-

What is new? It is “Direct”, Instagram’s new Direct message feature that allows the users to interchange photos and videos one on one or to specific users or groups rather sharing publicly. Know more!

Facebook-

Facebook now to focus more on high quality content from news sites and other sources and less on memes from external sites. Check out the recent Facebook Algorithm update!

WHAT’S HAPPENING IN ANALYTICS?

Now, Google analytics are something more than just measuring the number of website visitors. Google’s Universal Analytics includes new JavaScript tracking code for websites and new mobile SDKs. But Universal Analytics is a lot more than that – it also gives the Measurement Protocol, which allows users to send data to Google Analytics without the need to use the tracking code or SDKs. Check out how a company measured the team’s movement into Google Analytics with the help of an Xbox Kinect, movement recognition software, and of course the Measurement Protocol. Watch video!

Here’s a great share, basically a case study, that has some important lessons for you if you work on an e-commerce site. Check out what is Product Page Roulette?

Google Analytics’ Behavioral Flow Report can aid you in better marketing in 2014. You can isolate pages, or sources, or even keywords, and analyze how visitors behave once they land on our website. Check out how?

Google announced the launch of a new feature called Content Grouping to help users analyze the performance of product and content categories. It will be an easier way to look at aggregated data, as claimed by Google.

WHAT’S HAPPENING IN CONTENT?

Now, Blogging to be done via GOOGLE GLASS! There’s a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a self-hosted WordPress blog. It’s called wpForGlass, and it’s an open-source project from the PR agency Weber Shandwick. Know more in detail!

Recently, Matt Cutts, Google’s head of search spam, has publicized a video that Google doesn’t treat duplicate content as spam. In fact, 25% to 30% of the content on the web is duplicative. Google takes all the duplicates and groups them into a cluster. Then Google will show the best of the results in that cluster. Check out for more!

The upcoming trends in the content industry in 2014 are no more a secret. Take a look-

  • Competition to gain consumers’ attention will increase
  • Determining the key metrics to measure content’s success will be more important
  • Increased interest in content integration (content will be produced for multiple channels)
  • Experimentation with content in new mediums

Why ignoring Google+ any longer in 2014 is to risk online irrelevance? Check out the three reasons expert Jeff Korhan has to give!

Upcoming – Industry Roundup, January, 2014